Glad to Have You Guys Here
Frank, John and Thomas — thank you for joining me here in the REAR Community.
You guys were part of the Real Estate Auction Network, and I really appreciate you making the move over here and supporting what I’m building with REAR.
We may be a small group right now, but every community has to start somewhere—and I’m glad you guys are here at the beginning.
I’m also working behind the scenes on something really exciting for the real estate auction industry that I’m not quite ready to announce yet.
But I think you’re going to like where this is headed. I can’t wait to share it with you.
Thanks again for being here. We’re just getting started. 😎
What Can Four Nobel Laureates Teach Us About Selling Real Estate?
For decades, auctions have often been viewed as an alternative way to sell real estate. But Nobel-recognized work on competition, incentives, markets, and price discovery gives us another way to think about how buyers compete—and how value is discovered.
Read the full REAR Feature Article below.

You May Be Selling Real Estate All Wrong
What four Nobel laureates can teach us about competition, price discovery, and the way real estate is sold
via The Real Estate Auction ReportA Different Way to Think About Today’s Market
Auctions don't need a market crash to become more relevant. Sometimes uncertainty itself creates the opportunity.
Read the full REAR Feature Article below.
The Market Doesn't Have to Crash for Auctions to Win
Why uncertainty in today's real estate market may be creating new opportunities for auctions
via The Real Estate Auction ReportAre You Seeing More Sellers Open to Auctions?
I've been in the real estate business a long time, and one thing I've noticed is that sellers usually become more open to alternative ways of selling when the traditional market stops giving them the certainty they expected.
We're in an interesting market right now. Properties are still trading conventionally, but depending on the property and location, we're seeing longer days on market, affordability pressure, financing challenges, and sellers who simply don't want to wait indefinitely for the right buyer to show up.
That's one of the reasons I believe this could be an interesting period for real estate auctions.
Not because every property should be sold at auction—it shouldn't.
But when a seller values certainty, a defined timeline, and concentrated buyer competition, an auction can become a very different conversation.
I'm curious what everyone else is seeing.
Are sellers in your market becoming more open to auctions or other alternative methods of sale?
And if so, what's driving the conversation?
— Giacomo
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